In addition to all the product work I did at Tapiture, I also did all of the shop email blasts. Each week I would complete 3-6 emails depending on what the buying/marketing team had in store. I would organize the workflow by having the team drop to-dos and suggestions into Basecamp. Shout out to Mailchimp for letting the A/B test the hell outta these emails to optimize performance.
Eventually the goal was to streamline the chaos seen above into Tapiture branded templates (seen below). New Launches and trending sales were sent out weekly.